Value Creation Increases Your Capacity to Grow
To consistently put value creation first requires leadership skills, discipline and perseverance. We suggest:
Be patient when it comes to growth, and impatient when it comes to creating value.
Be better than your competitors at understanding where, how and why value is created and destroyed within your markets and your company.
Share information widely within your management teams to build a shared sense of where you are good, bad and indifferent at creating value for customers and shareholders.
Make clear to the organization that capital is plentiful but expensive, rather than scarce and free. Talent, on the other hand, is the scarcest resource of all: concentrate and develop it where growth is most likely to create value.